Was amazed by the turn out today for my session on Visual Communication. I feel God is really using this Conference to really reach into churches to add focus and a unique approach to communicating to a new generation.
The church is a communication/storytelling machine. Narratives of changed lives, transformation, renewal, and, most importantly, the gospel include every component of a great story. But we communicate it like a textbook rather than a story. In many ways, story has taken a back seat to the cultural wave drowning out the unique voice of many churches. They have lost their brand and market place, instead creating fractured communication and presentation. Churches need greater content and less distraction in the stories they tell. We should revive the power of testimony to inspire people with our living God. Visual Communication and Storytelling are the language of our culture. No matter if its a graphic, typography, photography, or a video the primary way of learning today is through seeing. The more you see, the more you know. Words are no longer enough and people communicate visually more than ever.
You requested them, so here they are the slides from today’s session; love to carry on the conversation.