The Power of JUST



I was thinking recently about the way we use the word “just.” For example, adding that word in front of an identification of what I do has a very limiting effect. If I say that I’m “just” a Creative Director or “just” an Admin, it leaves the impression that I’m not very proud of what I do. I can leave out that one word and say the same thing in such a manner as to convince you that I couldn’t be prouder of my chosen profession.

On the other hand, the word can be used to empower. It can be used to describe the extra effort that separates mediocrity from excellence. Thomas Edison is quoted as saying, “The most certain way to succeed is always to try just one more time.” Many times the team that wins is the one that practiced a certain play just one more time. The difference in good and great is often times a very small difference based on just a little more effort.

Matt Knisely

Matt Knisely is an Emmy Award–winning visual storyteller, creative director, and author who loves telling stories of the extraordinary. Make sure you check out his book Framing Faith, it helps connect the seemingly unconnected, see the beauty right in front of us, and revealing how to be present in the moment.

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  1. one more use…. i saw a dennis the menace cartoon years ago where he was sitting in the corner. He was asking his mother "is that a real minute or a just a minute?" important word with a whole world of meanings.

    Lauree // Reply
  2. Just wanted to say this was just delightful! I'm just sayin'…

    Just kidding.

    Oops! I mean kidding.

  3. As a pray-er, when I hear people pray for God to "just" something (ie. "God, we just want you to …") we are limiting Him and what he really wants to do. In our response to how He is not answering our prayer, God would say, "well, you just asked me to …. so I did what you asked and nothing more." Just a thought

  4. I came here to leave my comment and Perry has already said it. It drives.. me.. crazy.. when people stand in front of a congregation and say "Let's just pray.." or "Let's pray for just a moment.."

    I'm sure I've said it a zillion times myself but it's really begun to jump out at me the last year or so. I just can't stand it! 🙂