Arment On Great Ideas



What a great mindfood post from Ben Arment:
The better an idea, the less sales is needed. Great ideas spread virally; they don’t need a hard pitch. If you’re selling too hard, your idea has moved from revolution to institution… and you need a fresh idea.

Matt Knisely

Matt Knisely is an Emmy Award–winning visual storyteller, creative director, and author who loves telling stories of the extraordinary. Make sure you check out his book Framing Faith, it helps connect the seemingly unconnected, see the beauty right in front of us, and revealing how to be present in the moment.

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