The Art of Storytelling


Yesterday I led a breakout at the ECHO conference in Dallas on the Art of Storytelling.

I was amazed by the turn out. I feel God is really using this Conference to really reach into churches to add focus and a unique approach to communicating to a new generation. The church is a communication/storytelling machine. Narratives of changed lives, transformation, renewal, and, most importantly, the gospel include every component of a great story. But we communicate it like a textbook rather than a story. In many ways, story has taken a back seat to the cultural wave drowning out the unique voice of many churches. My prayer, is we revive the power of testimony to inspire people with our living God. Storytelling is the language of our culture.

You requested them, so here they are the slides from my session along with a brief quick story guide to help you in the story process; love to carry on the conversation. Thanks to ECHO for having me. It was a great honor.


There are a limited number of spots left for my Storytelling Coaching Community where you will learn the art of telling a memorable story with a camera. You can get more info by visiting:

Matt Knisely

Matt Knisely is an Emmy Award–winning visual storyteller, creative director, and author who loves telling stories of the extraordinary. Make sure you check out his book Framing Faith, it helps connect the seemingly unconnected, see the beauty right in front of us, and revealing how to be present in the moment.

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  1. Matt – thanks for sharing this. It clarifies a lot of what I’m trying to do. When I get behind in reading blogs, it’s yours that I turn back to first. Really great stuff you have on here.