I’ve got to admit I feel slightly behind on planning my trip to Chicago for the Cultivate Conference; after all it’s little over a month away.
This is a conference I’ve been looking forward to for along time. Why? Well for 1500 years the church preached. For 500 years the church has printed. And then the 80’s happened. Nothing noteworthy, I just love the 80’s. What I’m getting at is the world was a very different place than it is today in 2009. One of the most startling differences is the penetration and saturation of mass media in the developing world and it’s absolute conquest of our post-modern society. It is difficult to fully appreciate the challenge of reaching people today with multi-mediums and platforms. Communication has changed, but the gospel hasn’t and our reach has just gotten longer.
By design Cultivate has been developed to break down the traditional approach and make the experience interactive, collaborative, and conversational. But what I think is more important are the topics that will be discussed, like how to engage with social media, the web, visual communication, and what the future of church communications will look like. I believe know the success of the expansion of the Church will be hinged on how well we communicate who Jesus is and what impact He can have in our lives.
For instance do you know that 93% of all communication is nonverbal, and we process images 60,000 times faster than text. That our brain deciphers image elements simultaneously, while verbal communication is decoded in a linear, sequential manner taking more time to process. Whoa, right! What did Saint Francis say, “Preach the gospel at all times and, if necessary, use words.” I’ll be unpacking this more during a conversation at Cultivate.
I encourage you to attend this game changing conference. Here is a link to the Top 5 Reasons Why You Need To Be At Cultivate from my friend Tim Schraeder ( Director of Communications at Park Community Church in Chicago, Twitter and Coffee addict ). See you there.