Echo 2010: Visual Communication Slides


Was amazed by the turn out today for my session on Visual Communication. I feel God is really using this Conference to really reach into churches to add focus and a unique approach to communicating to a new generation.

The church is a communication/storytelling machine. Narratives of changed lives, transformation, renewal, and, most importantly, the gospel include every component of a great story. But we communicate it like a textbook rather than a story. In many ways, story has taken a back seat to the cultural wave drowning out the unique voice of many churches. They have lost their brand and market place, instead creating fractured communication and presentation. Churches need greater content and less distraction in the stories they tell. We should revive the power of testimony to inspire people with our living God. Visual Communication and Storytelling are the language of our culture. No matter if its a graphic, typography, photography, or a video the primary way of learning today is through seeing. The more you see, the more you know. Words are no longer enough and people communicate visually more than ever.

You requested them, so here they are the slides from today’s session; love to carry on the conversation.

Matt Knisely

Matt Knisely is an Emmy Award–winning visual storyteller, creative director, and author who loves telling stories of the extraordinary. Make sure you check out his book Framing Faith, it helps connect the seemingly unconnected, see the beauty right in front of us, and revealing how to be present in the moment.

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  1. Good stuff Matt

    Davidlermy // Reply
  2. Thanks man. Wish you were there, but you get the real thing day in and out.

  3. Thanks Matt – will def try to catch the next Echo conf. great for us communicators and communication minded leaders of church to ponder…