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What is it about endings? Why do they always seem to make us sad. Is it the goodbye or the end of a story that leaves us wanting more? Or could it be the fear of the unknown? Regardless, endings seem so final.

For me as storyteller, endings bring a sense of wonderment. They are these transitions filled with possibilities, hope, renewed interest, and the rekindled passion that one can learn to reach beyond unnecessary limits. These hedge-stones bring new perspectives that allow us to see the extraordinary in the ordinary. They bring focus to daily challenges and allow us to begin to understand the complex and to shape our lives. Maybe that’s why I see endings as something positive; endings mean a changed life.


The secret to a rich life is to have more beginnings than endings.

- Dave Weinbaum

Last week I brought to an end another chapter in my life’s story. Three years ago I joined Fellowship Technologies charged with changing the world by changing the church world. And in a blink of an eye we merged with ACTIVE Network a company charged with an even bigger mission to make the world a more active place. As Creative Director of Marketing I spent the last few years helping them go public, redefine and rebrand. Additionally, I helped push through the boundaries on how ACTIVE went to market and most importantly developed a strong culture of story.

Though I’m at an intersection in this particular part of my story and the pages have yet to be penned on my next chapter, I’m thrilled to be joining the Gateway Church team as Creative Director. To add more excitement, I’m delighted to announce that my book “Framing Faith” will be releasing from Thomas Nelson on July 10, 2014. There will be more on all of this in the coming weeks along with a lot of other exciting things. And though this is an ending of sorts, I have come to realize while there maybe sadness, endings no matter how hard are beautiful, because they make way to wonderful beginnings. Endings are holy intersections.

Matt Knisely

Matt Knisely is an Emmy Award–winning visual storyteller, creative director, and author who loves telling stories of the extraordinary. Make sure you check out his book Framing Faith, it helps connect the seemingly unconnected, see the beauty right in front of us, and revealing how to be present in the moment.

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  1. So happy for you Matt.

    Jean // Reply