Lawton First’s Presence On Facebook


Over the past couple of weeks, I’ve been working on a marketing strategy using Facebook. I started out by simply creating a page for Lawton First on Facebook. Currently, we have a small fanbase, but since it’s still in infant stages, we haven’t done any huge internal promotion.

We are doing an experiment of sorts, by creating real time focus groups across our web presence from Facebook, Website, and Twitter. We started running ads on Facebook. We have targeted folks living in the Lawton and the surrounding area. And, we’ve targeted certain demographics. We have had a ton of clicks and a lot of impression. I’m not sure of the average ROI on Facebook ads, love to see it. Anyway, here are the stats I ran with and some screen grabs.

The first chart shows the current stats on our Facebook page. I find it interesting that we have more women as fans than men. Is that because there are more women of Facebook in general, or is it something else? Additionally these stats revealed a real time demographical shift in our community, which is shifting from 35 to 45 demo to a much younger one.  This has to do with a large influx of military do to repositioning of thousands troops because of base closings.

The next chart is stats are for our ads. One is a general ad for Lawton First with a broad target. The other is targeted and niched directly to young women and moms. We use the Ad and fan stats from Facebook in addition to analytics from our Text Database, Website, and Twitter Accounts to help direct our programming content, online presence, and community outreach.

Matt Knisely

Matt Knisely is an Emmy Award–winning visual storyteller, creative director, and author who loves telling stories of the extraordinary. Make sure you check out his book Framing Faith, it helps connect the seemingly unconnected, see the beauty right in front of us, and revealing how to be present in the moment.

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  1. Hi, interesting post. I have been pondering this issue,so thanks for posting. I will certainly be subscribing to your posts. Keep up great writing