The Power Of Twitter



It’s been over a year and half since I became involved with Twitter. In that time Twitter has really become a great tool; not only professionally but personally. Yeah, I know I’m talking about some social tool but it’s more than that.

Twitter has developed and execrated great friendships more in the last year and a half than in my lifetime. Im more connected now to people who are truly like me than I have ever been. These connections have opened and challenged my knowledge when it comes to pushing the envelope of communication.

Almost six months ago, after doing tireless demographical research of our community I set up a Twitter account for our church as another voice for our community. Since we have been using Twitter to reinforce our messages through highlights @LawtonFirst so others maybe inspired. Think Im crazy?

Think about how much time goes into preparing for a weekend massage? It’s not out of the realm of possibilty for some pastors to prep between 20-30 hours. How many people can recall 20% of the message on Monday afternoon? Not many. Shockingly the number is probably 1 in 3. We live in a world where attentions spans are shrinking by the minute. That’s a lot of work for 25-45 minutes worth of preaching that gets whittled down to about 8-10 minutes worth of retention! Insane! Welcome Twitter. A good friend of mine Anthony Coppedge ( @anthonycoppedge ) wrote a great E-Book called “Why Churches Must Twitter” that can help.

Anyway, last Sunday we had our first Twitter referrals to our church. How cool is that. Twitter is a great communicational tool to reach out beyond your walls and touch people in your community and world. However, what Twitter cannot do is the relational stuff that happens when you punch the flesh.

How are you using Twitter?

Matt Knisely

Matt Knisely is an Emmy Award–winning visual storyteller, creative director, and author who loves telling stories of the extraordinary. Make sure you check out his book Framing Faith, it helps connect the seemingly unconnected, see the beauty right in front of us, and revealing how to be present in the moment.

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  1. […] Is there a place for technology during worship or message; we believe so. We have seen amazing things come from Twitter and techology, here is one story. […]