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As Seth Godin put it, there’s no courage in being a part of the mob. Joint doesn’t get jumpin’ until dude #3 gets involved. That guy is the real difference maker.  This shows proof that all a movement needs is a leader. Lead something today!

Matt Knisely

Matt Knisely is an Emmy Award–winning visual storyteller, creative director, and author who loves telling stories of the extraordinary. Make sure you check out his book Framing Faith, it helps connect the seemingly unconnected, see the beauty right in front of us, and revealing how to be present in the moment.

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  1. Yes. #3 is important. But what happens when the group never shows? It's still 3 crazy guys dancing…I think this video is a great example of someone who got "lucky"