Privacy.

This page explains what I collect, why, and who helps me handle it. I review it at least once a year, along with the privacy policies of the companies it names.

I use [ Plausible ], an independent analytics service, to understand how people use this site without knowing who they are. Unlike Google Analytics, [ Plausible ] doesn’t use cookies or build profiles of visitors. It gives me useful statistics without following you around the internet, and it keeps them in the EU.

If you sign up for my newsletter, [ Buttondown ] stores your email address and sends the newsletter for me. It’s a small, independent company, funded by its customers, not investors.

[ Buttondown ] can track opens and clicks, but only if I switch that on. I haven’t, so I don’t know whether you opened a newsletter or what you clicked.

If you write to me, by email or through the Let’s talk form, I get your name, your email address and what you write. I use them only to reply, and I’ll delete them if you ask.

I also use third-party tools to support my work, including Google Cloud for infrastructure and services, Figma for design and collaboration, and Slack for team collaboration. These services may process information shared with them and operate under their own privacy policies. I limit what I share to what’s necessary.

I believe in collecting less, protecting what matters, and being clear about how information is used.

Write to hello@mattknisely.com.